Travel
From idea to launch with packing light for client visits
Packing light for client visits sounds like a big project until you break it into the three decisions that actually matter.
Apr 7, 2026 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Latest
Mobile apps
Designing for one-handed use in one weekend
Every month a client asks us about designing for one-handed use. The short answer is: start smaller than you think.
Apr 6, 2026 · 3 min read
Life & culture
Morning routines that survive kids: what actually works
Every month a client asks us about morning routines that survive kids. The short answer is: start smaller than you think.
Apr 5, 2026 · 3 min read
Digital
How long newsletters for tiny audiences really takes
We keep answering the same questions about newsletters for tiny audiences, so we wrote the long version down once.
Apr 4, 2026 · 3 min read
Websites
Pricing pages that answer questions: the beginner's roadmap
Most of the advice on pricing pages that answer questions is written for companies with a marketing department. This one is written for the rest of us.
Apr 3, 2026 · 3 min read
Food & drink
Questions to ask before starting food photography with a phone
Every month a client asks us about food photography with a phone. The short answer is: start smaller than you think.
Apr 2, 2026 · 3 min read
Web apps
Onboarding checklists on a small budget
Onboarding checklists sounds like a big project until you break it into the three decisions that actually matter.
Apr 1, 2026 · 3 min read
Business
A month of scope creep: what changed
There is a cheap way, a fast way and a good way to handle scope creep. Here is how we pick.
Mar 31, 2026 · 3 min read
Digital
Why content calendars you'll keep keeps coming up in client calls
We keep answering the same questions about content calendars you'll keep, so we wrote the long version down once.
Mar 30, 2026 · 3 min read
Websites
A better workflow for portfolio sites for photographers
There is a cheap way, a fast way and a good way to handle portfolio sites for photographers. Here is how we pick.
Mar 29, 2026 · 3 min read
Food & drink
How we approach small bakery menus
We keep answering the same questions about small bakery menus, so we wrote the long version down once.
Mar 28, 2026 · 3 min read
Web apps
Where AI assistants inside your product is heading next
We keep answering the same questions about AI assistants inside your product, so we wrote the long version down once.
Mar 27, 2026 · 3 min read
Business
The quiet details behind saying no to bad projects
Every month a client asks us about saying no to bad projects. The short answer is: start smaller than you think.
Mar 26, 2026 · 3 min read
Digital
Small wins that add up in email lists that don't feel salesy
There is a cheap way, a fast way and a good way to handle email lists that don't feel salesy. Here is how we pick.
Mar 25, 2026 · 3 min read
Websites
Before and after: site speed on a budget
Most of the advice on site speed on a budget is written for companies with a marketing department. This one is written for the rest of us.
Mar 24, 2026 · 3 min read
Compare
The complete guide to app builders versus real builds
We keep answering the same questions about app builders versus real builds, so we wrote the long version down once.
Mar 23, 2026 · 3 min read
Web apps
File uploads that never break for a first-time owner
Every month a client asks us about file uploads that never break. The short answer is: start smaller than you think.
Mar 22, 2026 · 3 min read
Travel
Slow travel with a laptop and why timing matters
We keep answering the same questions about slow travel with a laptop, so we wrote the long version down once.
Mar 21, 2026 · 3 min read
Mobile apps
The honest cost of camera-first app features
We keep answering the same questions about camera-first app features, so we wrote the long version down once.
Mar 20, 2026 · 3 min read
Websites
A simple checklist for landing pages that actually convert
There is a cheap way, a fast way and a good way to handle landing pages that actually convert. Here is how we pick.
Mar 19, 2026 · 3 min read
Compare
Shopify versus a custom store and the customer's point of view
There is a cheap way, a fast way and a good way to handle Shopify versus a custom store. Here is how we pick.
Mar 18, 2026 · 3 min read
Web apps
Five tools we trust for inventory tracking for tiny shops
There is a cheap way, a fast way and a good way to handle inventory tracking for tiny shops. Here is how we pick.
Mar 17, 2026 · 3 min read
Travel
Island hopping on a schedule for people who hate jargon
Island hopping on a schedule sounds like a big project until you break it into the three decisions that actually matter.
Mar 16, 2026 · 3 min read
Mobile apps
Common mistakes with in-app purchases and subscriptions
In-app purchases and subscriptions sounds like a big project until you break it into the three decisions that actually matter.
Mar 15, 2026 · 3 min read
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