Websites
The honest cost of sitemaps and search indexing
Every month a client asks us about sitemaps and search indexing. The short answer is: start smaller than you think.
Feb 18, 2026 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Latest
Travel
9 lessons we learned about weekend trips that reset your brain
There is a cheap way, a fast way and a good way to handle weekend trips that reset your brain. Here is how we pick.
Feb 17, 2026 · 3 min read
Mobile apps
App onboarding in three screens and the customer's point of view
Most of the advice on app onboarding in three screens is written for companies with a marketing department. This one is written for the rest of us.
Feb 16, 2026 · 3 min read
Life & culture
Focus in a noisy world: the beginner's roadmap
Focus in a noisy world sounds like a big project until you break it into the three decisions that actually matter.
Feb 15, 2026 · 3 min read
Digital
AI search and getting cited for people who hate jargon
Most of the advice on AI search and getting cited is written for companies with a marketing department. This one is written for the rest of us.
Feb 14, 2026 · 3 min read
Websites
Common mistakes with e-commerce product pages
We keep answering the same questions about e-commerce product pages, so we wrote the long version down once.
Feb 13, 2026 · 3 min read
Food & drink
Fixing meal prep for busy founders when it goes wrong
There is a cheap way, a fast way and a good way to handle meal prep for busy founders. Here is how we pick.
Feb 12, 2026 · 3 min read
Web apps
Email notifications people read without hiring a big team
There is a cheap way, a fast way and a good way to handle email notifications people read. Here is how we pick.
Feb 11, 2026 · 3 min read
Business
A better workflow for refund and revision policies
Most of the advice on refund and revision policies is written for companies with a marketing department. This one is written for the rest of us.
Feb 10, 2026 · 3 min read
Digital
Reviews and social proof, explained for non-technical owners
We keep answering the same questions about reviews and social proof, so we wrote the long version down once.
Feb 9, 2026 · 3 min read
Websites
Booking forms people finish in real life, not in theory
We keep answering the same questions about booking forms people finish, so we wrote the long version down once.
Feb 8, 2026 · 3 min read
Food & drink
Family recipes worth digitising: our field notes
Family recipes worth digitising sounds like a big project until you break it into the three decisions that actually matter.
Feb 7, 2026 · 3 min read
Web apps
From idea to launch with exporting data to CSV and PDF
Most of the advice on exporting data to CSV and PDF is written for companies with a marketing department. This one is written for the rest of us.
Feb 6, 2026 · 3 min read
Business
Before and after: getting paid on time
Every month a client asks us about getting paid on time. The short answer is: start smaller than you think.
Feb 5, 2026 · 3 min read
Digital
Local search and map listings: what actually works
We keep answering the same questions about local search and map listings, so we wrote the long version down once.
Feb 4, 2026 · 3 min read
Websites
How long free hosting versus paid hosting really takes
We keep answering the same questions about free hosting versus paid hosting, so we wrote the long version down once.
Feb 3, 2026 · 3 min read
Compare
How to compare options for no-code tools and their ceilings
We keep answering the same questions about no-code tools and their ceilings, so we wrote the long version down once.
Feb 2, 2026 · 3 min read
Web apps
Questions to ask before starting membership and paywall flows
There is a cheap way, a fast way and a good way to handle membership and paywall flows. Here is how we pick.
Feb 1, 2026 · 3 min read
Travel
A simple checklist for homestays and small hotels
Homestays and small hotels sounds like a big project until you break it into the three decisions that actually matter.
Jan 31, 2026 · 3 min read
Mobile apps
A month of GPS tracking for small fleets: what changed
GPS tracking for small fleets sounds like a big project until you break it into the three decisions that actually matter.
Jan 30, 2026 · 3 min read
Life & culture
Five tools we trust for money habits for freelancers
Every month a client asks us about money habits for freelancers. The short answer is: start smaller than you think.
Jan 29, 2026 · 3 min read
Compare
What nobody tells you about WordPress maintenance costs
Most of the advice on WordPress maintenance costs is written for companies with a marketing department. This one is written for the rest of us.
Jan 28, 2026 · 3 min read
Web apps
How we approach invoicing tools for freelancers
Invoicing tools for freelancers sounds like a big project until you break it into the three decisions that actually matter.
Jan 27, 2026 · 3 min read
Travel
Working from a different time zone: a short, practical primer
Working from a different time zone sounds like a big project until you break it into the three decisions that actually matter.
Jan 26, 2026 · 3 min read
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