Life & culture
Fixing screen time and sleep when it goes wrong
Every month a client asks us about screen time and sleep. The short answer is: start smaller than you think.
Mar 14, 2026 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
Browse by topic
Latest
Digital
Customer support that scales without hiring a big team
Customer support that scales sounds like a big project until you break it into the three decisions that actually matter.
Mar 13, 2026 · 3 min read
Websites
Microcopy on buttons: myths and reality
There is a cheap way, a fast way and a good way to handle microcopy on buttons. Here is how we pick.
Mar 12, 2026 · 3 min read
Food & drink
Catering enquiries online, explained for non-technical owners
We keep answering the same questions about catering enquiries online, so we wrote the long version down once.
Mar 11, 2026 · 3 min read
Mobile apps
Getting through App Store review in real life, not in theory
Every month a client asks us about getting through App Store review. The short answer is: start smaller than you think.
Mar 10, 2026 · 3 min read
Business
Customer interviews: our field notes
Every month a client asks us about customer interviews. The short answer is: start smaller than you think.
Mar 9, 2026 · 3 min read
Digital
From idea to launch with logo files and where they belong
Most of the advice on logo files and where they belong is written for companies with a marketing department. This one is written for the rest of us.
Mar 8, 2026 · 3 min read
Websites
Church and community websites in one weekend
Most of the advice on church and community websites is written for companies with a marketing department. This one is written for the rest of us.
Mar 7, 2026 · 3 min read
Food & drink
Street food and cashless payments: what actually works
We keep answering the same questions about street food and cashless payments, so we wrote the long version down once.
Mar 6, 2026 · 3 min read
Web apps
How long multi-currency checkouts really takes
Most of the advice on multi-currency checkouts is written for companies with a marketing department. This one is written for the rest of us.
Mar 5, 2026 · 3 min read
Business
How to compare options for hiring your first contractor
Most of the advice on hiring your first contractor is written for companies with a marketing department. This one is written for the rest of us.
Mar 4, 2026 · 3 min read
Digital
Questions to ask before starting paid ads on a small budget
Every month a client asks us about paid ads on a small budget. The short answer is: start smaller than you think.
Mar 3, 2026 · 3 min read
Websites
Dark mode done tastefully on a small budget
We keep answering the same questions about dark mode done tastefully, so we wrote the long version down once.
Mar 2, 2026 · 3 min read
Compare
A month of quote comparisons, line by line: what changed
Most of the advice on quote comparisons, line by line is written for companies with a marketing department. This one is written for the rest of us.
Mar 1, 2026 · 3 min read
Web apps
Why role-based permissions keeps coming up in client calls
We keep answering the same questions about role-based permissions, so we wrote the long version down once.
Feb 28, 2026 · 3 min read
Business
What nobody tells you about pricing your first service
Most of the advice on pricing your first service is written for companies with a marketing department. This one is written for the rest of us.
Feb 27, 2026 · 3 min read
Mobile apps
How we approach battery-friendly background work
There is a cheap way, a fast way and a good way to handle battery-friendly background work. Here is how we pick.
Feb 26, 2026 · 3 min read
Websites
Where website copy that sounds human is heading next
We keep answering the same questions about website copy that sounds human, so we wrote the long version down once.
Feb 25, 2026 · 3 min read
Compare
The quiet details behind freelance marketplaces, honestly
Every month a client asks us about freelance marketplaces, honestly. The short answer is: start smaller than you think.
Feb 24, 2026 · 3 min read
Web apps
Small wins that add up in appointment scheduling systems
There is a cheap way, a fast way and a good way to handle appointment scheduling systems. Here is how we pick.
Feb 23, 2026 · 3 min read
Travel
Is budget flights and hidden fees worth it in 2026?
We keep answering the same questions about budget flights and hidden fees, so we wrote the long version down once.
Feb 22, 2026 · 3 min read
Mobile apps
The complete guide to loyalty cards inside a phone
Loyalty cards inside a phone sounds like a big project until you break it into the three decisions that actually matter.
Feb 21, 2026 · 3 min read
Life & culture
Planning burnout warning signs for a busy season
Most of the advice on burnout warning signs is written for companies with a marketing department. This one is written for the rest of us.
Feb 20, 2026 · 3 min read
Compare
Web studios versus DIY builders and why timing matters
Every month a client asks us about web studios versus DIY builders. The short answer is: start smaller than you think.
Feb 19, 2026 · 3 min read
24 articles per page