Retail / e-commerce · Halifax, NS
Harbour Roast Coffee
A wholesale roaster added a direct-to-customer store with subscriptions, real shipping rates and receipts that stopped landing in spam.
- Package
- Commerce
- Timeline
- 4 weeks, start to launch
- Industry
- Retail / e-commerce
The challenge
Retail orders came in by Instagram DM and were invoiced manually. Shipping was guessed, subscriptions were a calendar reminder, and roughly one in five confirmation emails never arrived.
Before and after
Before
- Orders taken in Instagram DMs
- Flat guessed shipping, often under-charged
- Subscriptions tracked on a paper calendar
- ~20% of receipts landing in spam
- No stock visibility for customers
After
- Full catalogue with variants and roast dates
- Live carrier rates calculated at checkout
- Self-serve subscriptions: pause, skip, swap
- Authenticated email, 99.4% delivery
- Live stock counts and back-in-stock alerts
What we built
- Built a catalogue with grind, size and roast-date options and honest stock counts.
- Wired live carrier rates at checkout so shipping stops eating the margin.
- Added recurring subscriptions with self-serve pause, skip and swap.
- Moved transactional email onto an authenticated sending domain.
Results
+3.1x
Direct revenue
Month 1 vs. month 6
31%
Orders on subscription
Recurring by month six
+$4.80
Margin per order
Accurate shipping recovery
99.4%
Receipt delivery
Up from ~80%
“Subscriptions alone paid for the site in two months. We spend our evenings roasting again, not invoicing.”
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