Healthcare / clinic · North Vancouver, BC

Northshore Dental Studio

A two-chair clinic replaced a slow template site with a fast, bookable, bilingual-ready presence — and stopped losing evening enquiries to voicemail.

Package
Business
Timeline
3 weeks, start to launch
Industry
Healthcare / clinic

The challenge

The old site took nine seconds to load on mobile, hid the booking link three clicks deep, and had no way to answer routine questions after hours. Front desk staff were re-typing appointment requests from email into their practice software by hand.

Before and after

Before

  • 9.1s mobile load, 34 Lighthouse performance score
  • Booking buried under a dropdown menu
  • No enquiry form — phone and voicemail only
  • Two service pages, no local search presence
  • Staff manually re-typed every request

After

  • 1.3s mobile load, 98 Lighthouse performance score
  • Persistent Book a visit button on every page
  • Tagged intake form, 24/7 chat answers routine questions
  • Nine service pages with local FAQ markup
  • Requests arrive pre-formatted and ready to enter

What we built

  1. Rebuilt as a five-page site with the booking action fixed in view on every screen size.
  2. Compressed and self-hosted all imagery, moved fonts local, and trimmed third-party scripts.
  3. Added a structured intake form that writes straight into the clinic's inbox with tagged subject lines.
  4. Wrote service pages around what patients actually search for, with FAQ schema on each.

Results

+142%

Online bookings

First 90 days vs. prior quarter

-86%

Mobile load time

9.1s down to 1.3s

4.6h

Staff hours saved / week

No more manual re-typing

#1–3

Local map results

For five core service terms

We stopped hearing 'I couldn't find how to book'. The site does the front-desk work we never had time for.
Dr. A. WhitfieldPrincipal dentist

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