Life & culture
A month of screen time and sleep: what changed
Every month a client asks us about screen time and sleep. The short answer is: start smaller than you think.
Nov 14, 2025 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Latest
Digital
Why customer support that scales keeps coming up in client calls
There is a cheap way, a fast way and a good way to handle customer support that scales. Here is how we pick.
Nov 13, 2025 · 3 min read
Websites
A better workflow for microcopy on buttons
We keep answering the same questions about microcopy on buttons, so we wrote the long version down once.
Nov 12, 2025 · 3 min read
Food & drink
How we approach catering enquiries online
There is a cheap way, a fast way and a good way to handle catering enquiries online. Here is how we pick.
Nov 11, 2025 · 3 min read
Mobile apps
Where getting through App Store review is heading next
There is a cheap way, a fast way and a good way to handle getting through App Store review. Here is how we pick.
Nov 10, 2025 · 3 min read
Business
The quiet details behind customer interviews
There is a cheap way, a fast way and a good way to handle customer interviews. Here is how we pick.
Nov 9, 2025 · 3 min read
Digital
Small wins that add up in logo files and where they belong
Logo files and where they belong sounds like a big project until you break it into the three decisions that actually matter.
Nov 8, 2025 · 3 min read
Websites
Before and after: church and community websites
Every month a client asks us about church and community websites. The short answer is: start smaller than you think.
Nov 7, 2025 · 3 min read
Food & drink
The complete guide to street food and cashless payments
There is a cheap way, a fast way and a good way to handle street food and cashless payments. Here is how we pick.
Nov 6, 2025 · 3 min read
Web apps
Multi-currency checkouts for a first-time owner
Most of the advice on multi-currency checkouts is written for companies with a marketing department. This one is written for the rest of us.
Nov 5, 2025 · 3 min read
Business
Hiring your first contractor and why timing matters
There is a cheap way, a fast way and a good way to handle hiring your first contractor. Here is how we pick.
Nov 4, 2025 · 3 min read
Digital
The honest cost of paid ads on a small budget
We keep answering the same questions about paid ads on a small budget, so we wrote the long version down once.
Nov 3, 2025 · 3 min read
Websites
A simple checklist for dark mode done tastefully
We keep answering the same questions about dark mode done tastefully, so we wrote the long version down once.
Nov 2, 2025 · 3 min read
Compare
Quote comparisons, line by line and the customer's point of view
Most of the advice on quote comparisons, line by line is written for companies with a marketing department. This one is written for the rest of us.
Nov 1, 2025 · 3 min read
Web apps
Five tools we trust for role-based permissions
Most of the advice on role-based permissions is written for companies with a marketing department. This one is written for the rest of us.
Oct 31, 2025 · 3 min read
Business
Pricing your first service for people who hate jargon
There is a cheap way, a fast way and a good way to handle pricing your first service. Here is how we pick.
Oct 30, 2025 · 3 min read
Mobile apps
Common mistakes with battery-friendly background work
Most of the advice on battery-friendly background work is written for companies with a marketing department. This one is written for the rest of us.
Oct 29, 2025 · 3 min read
Websites
Website copy that sounds human: a short, practical primer
There is a cheap way, a fast way and a good way to handle website copy that sounds human. Here is how we pick.
Oct 28, 2025 · 3 min read
Compare
Freelance marketplaces, honestly without hiring a big team
Every month a client asks us about freelance marketplaces, honestly. The short answer is: start smaller than you think.
Oct 27, 2025 · 3 min read
Web apps
Appointment scheduling systems: myths and reality
Appointment scheduling systems sounds like a big project until you break it into the three decisions that actually matter.
Oct 26, 2025 · 3 min read
Travel
Budget flights and hidden fees, explained for non-technical owners
Budget flights and hidden fees sounds like a big project until you break it into the three decisions that actually matter.
Oct 25, 2025 · 3 min read
Mobile apps
Loyalty cards inside a phone in real life, not in theory
There is a cheap way, a fast way and a good way to handle loyalty cards inside a phone. Here is how we pick.
Oct 24, 2025 · 3 min read
Life & culture
Burnout warning signs: our field notes
Most of the advice on burnout warning signs is written for companies with a marketing department. This one is written for the rest of us.
Oct 23, 2025 · 3 min read
Compare
From idea to launch with web studios versus DIY builders
Every month a client asks us about web studios versus DIY builders. The short answer is: start smaller than you think.
Oct 22, 2025 · 3 min read
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