Websites
Sitemaps and search indexing in one weekend
Most of the advice on sitemaps and search indexing is written for companies with a marketing department. This one is written for the rest of us.
Oct 21, 2025 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Latest
Travel
Weekend trips that reset your brain: what actually works
Every month a client asks us about weekend trips that reset your brain. The short answer is: start smaller than you think.
Oct 20, 2025 · 3 min read
Mobile apps
How long app onboarding in three screens really takes
We keep answering the same questions about app onboarding in three screens, so we wrote the long version down once.
Oct 19, 2025 · 3 min read
Life & culture
How to compare options for focus in a noisy world
Every month a client asks us about focus in a noisy world. The short answer is: start smaller than you think.
Oct 18, 2025 · 3 min read
Digital
Questions to ask before starting AI search and getting cited
There is a cheap way, a fast way and a good way to handle AI search and getting cited. Here is how we pick.
Oct 17, 2025 · 3 min read
Websites
E-commerce product pages on a small budget
E-commerce product pages sounds like a big project until you break it into the three decisions that actually matter.
Oct 16, 2025 · 3 min read
Food & drink
A month of meal prep for busy founders: what changed
Every month a client asks us about meal prep for busy founders. The short answer is: start smaller than you think.
Oct 15, 2025 · 3 min read
Web apps
Why email notifications people read keeps coming up in client calls
Every month a client asks us about email notifications people read. The short answer is: start smaller than you think.
Oct 14, 2025 · 3 min read
Business
What nobody tells you about refund and revision policies
Refund and revision policies sounds like a big project until you break it into the three decisions that actually matter.
Oct 13, 2025 · 3 min read
Digital
How we approach reviews and social proof
We keep answering the same questions about reviews and social proof, so we wrote the long version down once.
Oct 12, 2025 · 3 min read
Websites
Where booking forms people finish is heading next
Most of the advice on booking forms people finish is written for companies with a marketing department. This one is written for the rest of us.
Oct 11, 2025 · 3 min read
Food & drink
The quiet details behind family recipes worth digitising
Every month a client asks us about family recipes worth digitising. The short answer is: start smaller than you think.
Oct 10, 2025 · 3 min read
Web apps
Small wins that add up in exporting data to CSV and PDF
Most of the advice on exporting data to CSV and PDF is written for companies with a marketing department. This one is written for the rest of us.
Oct 9, 2025 · 3 min read
Business
Is getting paid on time worth it in 2026?
We keep answering the same questions about getting paid on time, so we wrote the long version down once.
Oct 8, 2025 · 3 min read
Digital
The complete guide to local search and map listings
Local search and map listings sounds like a big project until you break it into the three decisions that actually matter.
Oct 7, 2025 · 3 min read
Websites
Free hosting versus paid hosting for a first-time owner
There is a cheap way, a fast way and a good way to handle free hosting versus paid hosting. Here is how we pick.
Oct 6, 2025 · 3 min read
Compare
No-code tools and their ceilings and why timing matters
We keep answering the same questions about no-code tools and their ceilings, so we wrote the long version down once.
Oct 5, 2025 · 3 min read
Web apps
The honest cost of membership and paywall flows
Every month a client asks us about membership and paywall flows. The short answer is: start smaller than you think.
Oct 4, 2025 · 3 min read
Travel
9 lessons we learned about homestays and small hotels
There is a cheap way, a fast way and a good way to handle homestays and small hotels. Here is how we pick.
Oct 3, 2025 · 3 min read
Mobile apps
GPS tracking for small fleets and the customer's point of view
Every month a client asks us about GPS tracking for small fleets. The short answer is: start smaller than you think.
Oct 2, 2025 · 3 min read
Life & culture
Money habits for freelancers: the beginner's roadmap
Money habits for freelancers sounds like a big project until you break it into the three decisions that actually matter.
Oct 1, 2025 · 3 min read
Compare
WordPress maintenance costs for people who hate jargon
Most of the advice on WordPress maintenance costs is written for companies with a marketing department. This one is written for the rest of us.
Sep 30, 2025 · 3 min read
Web apps
Common mistakes with invoicing tools for freelancers
Invoicing tools for freelancers sounds like a big project until you break it into the three decisions that actually matter.
Sep 29, 2025 · 3 min read
Travel
Fixing working from a different time zone when it goes wrong
We keep answering the same questions about working from a different time zone, so we wrote the long version down once.
Sep 28, 2025 · 3 min read
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