Mobile apps
Offline mode for delivery riders without hiring a big team
There is a cheap way, a fast way and a good way to handle offline mode for delivery riders. Here is how we pick.
Sep 27, 2025 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Life & culture
A better workflow for learning to code later in life
Learning to code later in life sounds like a big project until you break it into the three decisions that actually matter.
Sep 26, 2025 · 3 min read
Digital
Landing page A/B tests, explained for non-technical owners
Most of the advice on landing page A/B tests is written for companies with a marketing department. This one is written for the rest of us.
Sep 25, 2025 · 3 min read
Websites
Contact pages without phone tag in real life, not in theory
Every month a client asks us about contact pages without phone tag. The short answer is: start smaller than you think.
Sep 24, 2025 · 3 min read
Food & drink
Farmers market storytelling: our field notes
Most of the advice on farmers market storytelling is written for companies with a marketing department. This one is written for the rest of us.
Sep 23, 2025 · 3 min read
Mobile apps
From idea to launch with native versus cross-platform apps
Native versus cross-platform apps sounds like a big project until you break it into the three decisions that actually matter.
Sep 22, 2025 · 3 min read
Business
Before and after: cash flow for seasonal shops
Most of the advice on cash flow for seasonal shops is written for companies with a marketing department. This one is written for the rest of us.
Sep 21, 2025 · 3 min read
Digital
Brand voice in five sentences: what actually works
Brand voice in five sentences sounds like a big project until you break it into the three decisions that actually matter.
Sep 20, 2025 · 3 min read
Websites
How long restaurant menus on the web really takes
Restaurant menus on the web sounds like a big project until you break it into the three decisions that actually matter.
Sep 19, 2025 · 3 min read
Food & drink
How to compare options for coffee shop regulars
There is a cheap way, a fast way and a good way to handle coffee shop regulars. Here is how we pick.
Sep 18, 2025 · 3 min read
Web apps
Questions to ask before starting webhooks and payment reconciliation
Every month a client asks us about webhooks and payment reconciliation. The short answer is: start smaller than you think.
Sep 17, 2025 · 3 min read
Business
A simple checklist for one-person operations
One-person operations sounds like a big project until you break it into the three decisions that actually matter.
Sep 16, 2025 · 3 min read
Digital
A month of short-form video for service brands: what changed
We keep answering the same questions about short-form video for service brands, so we wrote the long version down once.
Sep 15, 2025 · 3 min read
Websites
Why accessible colour contrast keeps coming up in client calls
Every month a client asks us about accessible colour contrast. The short answer is: start smaller than you think.
Sep 14, 2025 · 3 min read
Compare
What nobody tells you about cheap hosting resellers
There is a cheap way, a fast way and a good way to handle cheap hosting resellers. Here is how we pick.
Sep 13, 2025 · 3 min read
Web apps
How we approach search that finds the right thing
Most of the advice on search that finds the right thing is written for companies with a marketing department. This one is written for the rest of us.
Sep 12, 2025 · 3 min read
Travel
Airport wifi survival: a short, practical primer
Airport wifi survival sounds like a big project until you break it into the three decisions that actually matter.
Sep 11, 2025 · 3 min read
Mobile apps
The quiet details behind app store screenshots that sell
Every month a client asks us about app store screenshots that sell. The short answer is: start smaller than you think.
Sep 10, 2025 · 3 min read
Websites
Small wins that add up in one-page websites for small studios
Most of the advice on one-page websites for small studios is written for companies with a marketing department. This one is written for the rest of us.
Sep 9, 2025 · 3 min read
Compare
Is hiring an agency versus a studio worth it in 2026?
Every month a client asks us about hiring an agency versus a studio. The short answer is: start smaller than you think.
Sep 8, 2025 · 3 min read
Web apps
The complete guide to client portals
We keep answering the same questions about client portals, so we wrote the long version down once.
Sep 7, 2025 · 3 min read
Travel
Planning road trips and playlists for a busy season
There is a cheap way, a fast way and a good way to handle road trips and playlists. Here is how we pick.
Sep 6, 2025 · 3 min read
Mobile apps
App icons that stand out and why timing matters
App icons that stand out sounds like a big project until you break it into the three decisions that actually matter.
Sep 5, 2025 · 3 min read
Life & culture
Side projects that stay fun in one weekend
We keep answering the same questions about side projects that stay fun, so we wrote the long version down once.
Sep 4, 2025 · 3 min read
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