Digital
9 lessons we learned about referral programs that work
Referral programs that work sounds like a big project until you break it into the three decisions that actually matter.
Sep 3, 2025 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Websites
Why your homepage hero matters and the customer's point of view
Why your homepage hero matters sounds like a big project until you break it into the three decisions that actually matter.
Sep 2, 2025 · 3 min read
Food & drink
Dietary labels done right: the beginner's roadmap
Most of the advice on dietary labels done right is written for companies with a marketing department. This one is written for the rest of us.
Sep 1, 2025 · 3 min read
Mobile apps
Push notifications without the spam for people who hate jargon
Most of the advice on push notifications without the spam is written for companies with a marketing department. This one is written for the rest of us.
Aug 31, 2025 · 3 min read
Business
Launch checklists on a small budget
Every month a client asks us about launch checklists. The short answer is: start smaller than you think.
Aug 30, 2025 · 3 min read
Digital
Fixing cookie banners and consent when it goes wrong
There is a cheap way, a fast way and a good way to handle cookie banners and consent. Here is how we pick.
Aug 29, 2025 · 3 min read
Websites
Real estate listing pages without hiring a big team
We keep answering the same questions about real estate listing pages, so we wrote the long version down once.
Aug 28, 2025 · 3 min read
Food & drink
A better workflow for ghost kitchens
There is a cheap way, a fast way and a good way to handle ghost kitchens. Here is how we pick.
Aug 27, 2025 · 3 min read
Web apps
Offline-first data sync, explained for non-technical owners
There is a cheap way, a fast way and a good way to handle offline-first data sync. Here is how we pick.
Aug 26, 2025 · 3 min read
Business
Where bookkeeping without tears is heading next
There is a cheap way, a fast way and a good way to handle bookkeeping without tears. Here is how we pick.
Aug 25, 2025 · 3 min read
Digital
Analytics that answer one question: our field notes
Analytics that answer one question sounds like a big project until you break it into the three decisions that actually matter.
Aug 24, 2025 · 3 min read
Websites
From idea to launch with web fonts that load fast
Most of the advice on web fonts that load fast is written for companies with a marketing department. This one is written for the rest of us.
Aug 23, 2025 · 3 min read
Compare
Before and after: what 'all-inclusive' should mean
Most of the advice on what 'all-inclusive' should mean is written for companies with a marketing department. This one is written for the rest of us.
Aug 22, 2025 · 3 min read
Web apps
Audit logs your accountant will love: what actually works
Every month a client asks us about audit logs your accountant will love. The short answer is: start smaller than you think.
Aug 21, 2025 · 3 min read
Business
Contracts in plain language for a first-time owner
Every month a client asks us about contracts in plain language. The short answer is: start smaller than you think.
Aug 20, 2025 · 3 min read
Digital
How to compare options for SEO for a brand-new site
We keep answering the same questions about SEO for a brand-new site, so we wrote the long version down once.
Aug 19, 2025 · 3 min read
Websites
Questions to ask before starting choosing a domain name you won't regret
We keep answering the same questions about choosing a domain name you won't regret, so we wrote the long version down once.
Aug 18, 2025 · 3 min read
Compare
A simple checklist for template packs versus custom design
Most of the advice on template packs versus custom design is written for companies with a marketing department. This one is written for the rest of us.
Aug 17, 2025 · 3 min read
Web apps
A month of internal admin panels: what changed
Every month a client asks us about internal admin panels. The short answer is: start smaller than you think.
Aug 16, 2025 · 3 min read
Travel
Five tools we trust for travel tours booking online
There is a cheap way, a fast way and a good way to handle travel tours booking online. Here is how we pick.
Aug 15, 2025 · 3 min read
Mobile apps
What nobody tells you about QR ordering for cafes
Every month a client asks us about QR ordering for cafes. The short answer is: start smaller than you think.
Aug 14, 2025 · 3 min read
Life & culture
Common mistakes with keeping friendships while building
Keeping friendships while building sounds like a big project until you break it into the three decisions that actually matter.
Aug 13, 2025 · 3 min read
Compare
Wix, Squarespace and the trade-offs: a short, practical primer
Wix, Squarespace and the trade-offs sounds like a big project until you break it into the three decisions that actually matter.
Aug 12, 2025 · 3 min read
Web apps
The quiet details behind customer dashboards
We keep answering the same questions about customer dashboards, so we wrote the long version down once.
Aug 11, 2025 · 3 min read
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