Travel
Packing light for client visits: myths and reality
We keep answering the same questions about packing light for client visits, so we wrote the long version down once.
Aug 10, 2025 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Mobile apps
Is designing for one-handed use worth it in 2026?
Most of the advice on designing for one-handed use is written for companies with a marketing department. This one is written for the rest of us.
Aug 9, 2025 · 3 min read
Life & culture
Morning routines that survive kids in real life, not in theory
We keep answering the same questions about morning routines that survive kids, so we wrote the long version down once.
Aug 8, 2025 · 3 min read
Digital
Planning newsletters for tiny audiences for a busy season
Newsletters for tiny audiences sounds like a big project until you break it into the three decisions that actually matter.
Aug 7, 2025 · 3 min read
Websites
Pricing pages that answer questions and why timing matters
Most of the advice on pricing pages that answer questions is written for companies with a marketing department. This one is written for the rest of us.
Aug 6, 2025 · 3 min read
Food & drink
Food photography with a phone in one weekend
Food photography with a phone sounds like a big project until you break it into the three decisions that actually matter.
Aug 5, 2025 · 3 min read
Web apps
9 lessons we learned about onboarding checklists
Most of the advice on onboarding checklists is written for companies with a marketing department. This one is written for the rest of us.
Aug 4, 2025 · 3 min read
Business
How long scope creep really takes
Most of the advice on scope creep is written for companies with a marketing department. This one is written for the rest of us.
Aug 3, 2025 · 3 min read
Digital
Content calendars you'll keep: the beginner's roadmap
There is a cheap way, a fast way and a good way to handle content calendars you'll keep. Here is how we pick.
Aug 2, 2025 · 3 min read
Websites
Portfolio sites for photographers for people who hate jargon
There is a cheap way, a fast way and a good way to handle portfolio sites for photographers. Here is how we pick.
Aug 1, 2025 · 3 min read
Food & drink
Small bakery menus on a small budget
Every month a client asks us about small bakery menus. The short answer is: start smaller than you think.
Jul 31, 2025 · 3 min read
Web apps
Fixing AI assistants inside your product when it goes wrong
Most of the advice on AI assistants inside your product is written for companies with a marketing department. This one is written for the rest of us.
Jul 30, 2025 · 3 min read
Business
Why saying no to bad projects keeps coming up in client calls
There is a cheap way, a fast way and a good way to handle saying no to bad projects. Here is how we pick.
Jul 29, 2025 · 3 min read
Digital
A better workflow for email lists that don't feel salesy
We keep answering the same questions about email lists that don't feel salesy, so we wrote the long version down once.
Jul 28, 2025 · 3 min read
Websites
Site speed on a budget, explained for non-technical owners
Site speed on a budget sounds like a big project until you break it into the three decisions that actually matter.
Jul 27, 2025 · 3 min read
Compare
Where app builders versus real builds is heading next
Most of the advice on app builders versus real builds is written for companies with a marketing department. This one is written for the rest of us.
Jul 26, 2025 · 3 min read
Web apps
File uploads that never break: our field notes
Every month a client asks us about file uploads that never break. The short answer is: start smaller than you think.
Jul 25, 2025 · 3 min read
Travel
Small wins that add up in slow travel with a laptop
Every month a client asks us about slow travel with a laptop. The short answer is: start smaller than you think.
Jul 24, 2025 · 3 min read
Mobile apps
Before and after: camera-first app features
Every month a client asks us about camera-first app features. The short answer is: start smaller than you think.
Jul 23, 2025 · 3 min read
Websites
Landing pages that actually convert: what actually works
There is a cheap way, a fast way and a good way to handle landing pages that actually convert. Here is how we pick.
Jul 22, 2025 · 3 min read
Compare
Shopify versus a custom store for a first-time owner
We keep answering the same questions about Shopify versus a custom store, so we wrote the long version down once.
Jul 21, 2025 · 3 min read
Web apps
How to compare options for inventory tracking for tiny shops
Most of the advice on inventory tracking for tiny shops is written for companies with a marketing department. This one is written for the rest of us.
Jul 20, 2025 · 3 min read
Travel
The honest cost of island hopping on a schedule
Most of the advice on island hopping on a schedule is written for companies with a marketing department. This one is written for the rest of us.
Jul 19, 2025 · 3 min read
Mobile apps
A simple checklist for in-app purchases and subscriptions
In-app purchases and subscriptions sounds like a big project until you break it into the three decisions that actually matter.
Jul 18, 2025 · 3 min read
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