Life & culture
Screen time and sleep and the customer's point of view
There is a cheap way, a fast way and a good way to handle screen time and sleep. Here is how we pick.
Jul 17, 2025 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Digital
Five tools we trust for customer support that scales
There is a cheap way, a fast way and a good way to handle customer support that scales. Here is how we pick.
Jul 16, 2025 · 3 min read
Websites
What nobody tells you about microcopy on buttons
Every month a client asks us about microcopy on buttons. The short answer is: start smaller than you think.
Jul 15, 2025 · 3 min read
Food & drink
Common mistakes with catering enquiries online
We keep answering the same questions about catering enquiries online, so we wrote the long version down once.
Jul 14, 2025 · 3 min read
Mobile apps
Getting through App Store review: a short, practical primer
Every month a client asks us about getting through App Store review. The short answer is: start smaller than you think.
Jul 13, 2025 · 3 min read
Business
Customer interviews without hiring a big team
Every month a client asks us about customer interviews. The short answer is: start smaller than you think.
Jul 12, 2025 · 3 min read
Digital
Logo files and where they belong: myths and reality
There is a cheap way, a fast way and a good way to handle logo files and where they belong. Here is how we pick.
Jul 11, 2025 · 3 min read
Websites
Is church and community websites worth it in 2026?
There is a cheap way, a fast way and a good way to handle church and community websites. Here is how we pick.
Jul 10, 2025 · 3 min read
Food & drink
Street food and cashless payments in real life, not in theory
Street food and cashless payments sounds like a big project until you break it into the three decisions that actually matter.
Jul 9, 2025 · 3 min read
Web apps
Planning multi-currency checkouts for a busy season
Every month a client asks us about multi-currency checkouts. The short answer is: start smaller than you think.
Jul 8, 2025 · 3 min read
Business
From idea to launch with hiring your first contractor
Every month a client asks us about hiring your first contractor. The short answer is: start smaller than you think.
Jul 7, 2025 · 3 min read
Digital
Paid ads on a small budget in one weekend
Most of the advice on paid ads on a small budget is written for companies with a marketing department. This one is written for the rest of us.
Jul 6, 2025 · 3 min read
Websites
9 lessons we learned about dark mode done tastefully
Dark mode done tastefully sounds like a big project until you break it into the three decisions that actually matter.
Jul 5, 2025 · 3 min read
Compare
How long quote comparisons, line by line really takes
Every month a client asks us about quote comparisons, line by line. The short answer is: start smaller than you think.
Jul 4, 2025 · 3 min read
Web apps
Role-based permissions: the beginner's roadmap
Most of the advice on role-based permissions is written for companies with a marketing department. This one is written for the rest of us.
Jul 3, 2025 · 3 min read
Business
Questions to ask before starting pricing your first service
Every month a client asks us about pricing your first service. The short answer is: start smaller than you think.
Jul 2, 2025 · 3 min read
Mobile apps
Battery-friendly background work on a small budget
We keep answering the same questions about battery-friendly background work, so we wrote the long version down once.
Jul 1, 2025 · 3 min read
Websites
Fixing website copy that sounds human when it goes wrong
Most of the advice on website copy that sounds human is written for companies with a marketing department. This one is written for the rest of us.
Jun 30, 2025 · 3 min read
Compare
Why freelance marketplaces, honestly keeps coming up in client calls
We keep answering the same questions about freelance marketplaces, honestly, so we wrote the long version down once.
Jun 29, 2025 · 3 min read
Web apps
A better workflow for appointment scheduling systems
Appointment scheduling systems sounds like a big project until you break it into the three decisions that actually matter.
Jun 28, 2025 · 3 min read
Travel
How we approach budget flights and hidden fees
There is a cheap way, a fast way and a good way to handle budget flights and hidden fees. Here is how we pick.
Jun 27, 2025 · 3 min read
Mobile apps
Where loyalty cards inside a phone is heading next
Loyalty cards inside a phone sounds like a big project until you break it into the three decisions that actually matter.
Jun 26, 2025 · 3 min read
Life & culture
The quiet details behind burnout warning signs
There is a cheap way, a fast way and a good way to handle burnout warning signs. Here is how we pick.
Jun 25, 2025 · 3 min read
Compare
Small wins that add up in web studios versus DIY builders
There is a cheap way, a fast way and a good way to handle web studios versus DIY builders. Here is how we pick.
Jun 24, 2025 · 3 min read
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