Websites
Before and after: sitemaps and search indexing
Every month a client asks us about sitemaps and search indexing. The short answer is: start smaller than you think.
Jun 23, 2025 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Latest
Travel
The complete guide to weekend trips that reset your brain
There is a cheap way, a fast way and a good way to handle weekend trips that reset your brain. Here is how we pick.
Jun 22, 2025 · 3 min read
Mobile apps
App onboarding in three screens for a first-time owner
There is a cheap way, a fast way and a good way to handle app onboarding in three screens. Here is how we pick.
Jun 21, 2025 · 3 min read
Life & culture
Focus in a noisy world and why timing matters
Focus in a noisy world sounds like a big project until you break it into the three decisions that actually matter.
Jun 20, 2025 · 3 min read
Digital
The honest cost of AI search and getting cited
Every month a client asks us about AI search and getting cited. The short answer is: start smaller than you think.
Jun 19, 2025 · 3 min read
Websites
A simple checklist for e-commerce product pages
There is a cheap way, a fast way and a good way to handle e-commerce product pages. Here is how we pick.
Jun 18, 2025 · 3 min read
Food & drink
Meal prep for busy founders and the customer's point of view
Most of the advice on meal prep for busy founders is written for companies with a marketing department. This one is written for the rest of us.
Jun 17, 2025 · 3 min read
Web apps
Five tools we trust for email notifications people read
We keep answering the same questions about email notifications people read, so we wrote the long version down once.
Jun 16, 2025 · 3 min read
Business
Refund and revision policies for people who hate jargon
Every month a client asks us about refund and revision policies. The short answer is: start smaller than you think.
Jun 15, 2025 · 3 min read
Digital
Common mistakes with reviews and social proof
There is a cheap way, a fast way and a good way to handle reviews and social proof. Here is how we pick.
Jun 14, 2025 · 3 min read
Websites
Booking forms people finish: a short, practical primer
There is a cheap way, a fast way and a good way to handle booking forms people finish. Here is how we pick.
Jun 13, 2025 · 3 min read
Food & drink
Family recipes worth digitising without hiring a big team
Every month a client asks us about family recipes worth digitising. The short answer is: start smaller than you think.
Jun 12, 2025 · 3 min read
Web apps
Exporting data to CSV and PDF: myths and reality
Most of the advice on exporting data to CSV and PDF is written for companies with a marketing department. This one is written for the rest of us.
Jun 11, 2025 · 3 min read
Business
Getting paid on time, explained for non-technical owners
Getting paid on time sounds like a big project until you break it into the three decisions that actually matter.
Jun 10, 2025 · 3 min read
Digital
Local search and map listings in real life, not in theory
There is a cheap way, a fast way and a good way to handle local search and map listings. Here is how we pick.
Jun 9, 2025 · 3 min read
Websites
Planning free hosting versus paid hosting for a busy season
There is a cheap way, a fast way and a good way to handle free hosting versus paid hosting. Here is how we pick.
Jun 8, 2025 · 3 min read
Compare
From idea to launch with no-code tools and their ceilings
There is a cheap way, a fast way and a good way to handle no-code tools and their ceilings. Here is how we pick.
Jun 7, 2025 · 3 min read
Web apps
Membership and paywall flows in one weekend
Every month a client asks us about membership and paywall flows. The short answer is: start smaller than you think.
Jun 6, 2025 · 3 min read
Travel
Homestays and small hotels: what actually works
There is a cheap way, a fast way and a good way to handle homestays and small hotels. Here is how we pick.
Jun 5, 2025 · 3 min read
Mobile apps
How long GPS tracking for small fleets really takes
GPS tracking for small fleets sounds like a big project until you break it into the three decisions that actually matter.
Jun 4, 2025 · 3 min read
Life & culture
How to compare options for money habits for freelancers
There is a cheap way, a fast way and a good way to handle money habits for freelancers. Here is how we pick.
Jun 3, 2025 · 3 min read
Compare
Questions to ask before starting WordPress maintenance costs
Every month a client asks us about WordPress maintenance costs. The short answer is: start smaller than you think.
Jun 2, 2025 · 3 min read
Web apps
Invoicing tools for freelancers on a small budget
Every month a client asks us about invoicing tools for freelancers. The short answer is: start smaller than you think.
Jun 1, 2025 · 3 min read
Travel
A month of working from a different time zone: what changed
We keep answering the same questions about working from a different time zone, so we wrote the long version down once.
May 31, 2025 · 3 min read
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