Mobile apps
Why offline mode for delivery riders keeps coming up in client calls
Every month a client asks us about offline mode for delivery riders. The short answer is: start smaller than you think.
May 30, 2025 · 3 min read
The journal
Notes on building, selling and shipping
A curated archive on websites, apps, marketing, competitors — plus food, travel and the rest of life. 500 articles, all published and ready to read.
500 articles published
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Life & culture
What nobody tells you about learning to code later in life
Most of the advice on learning to code later in life is written for companies with a marketing department. This one is written for the rest of us.
May 29, 2025 · 3 min read
Digital
How we approach landing page A/B tests
Every month a client asks us about landing page A/B tests. The short answer is: start smaller than you think.
May 28, 2025 · 3 min read
Websites
Where contact pages without phone tag is heading next
We keep answering the same questions about contact pages without phone tag, so we wrote the long version down once.
May 27, 2025 · 3 min read
Food & drink
The quiet details behind farmers market storytelling
Most of the advice on farmers market storytelling is written for companies with a marketing department. This one is written for the rest of us.
May 26, 2025 · 3 min read
Mobile apps
Small wins that add up in native versus cross-platform apps
Every month a client asks us about native versus cross-platform apps. The short answer is: start smaller than you think.
May 25, 2025 · 3 min read
Business
Is cash flow for seasonal shops worth it in 2026?
There is a cheap way, a fast way and a good way to handle cash flow for seasonal shops. Here is how we pick.
May 24, 2025 · 3 min read
Digital
The complete guide to brand voice in five sentences
We keep answering the same questions about brand voice in five sentences, so we wrote the long version down once.
May 23, 2025 · 3 min read
Websites
Restaurant menus on the web for a first-time owner
Most of the advice on restaurant menus on the web is written for companies with a marketing department. This one is written for the rest of us.
May 22, 2025 · 3 min read
Food & drink
Coffee shop regulars and why timing matters
We keep answering the same questions about coffee shop regulars, so we wrote the long version down once.
May 21, 2025 · 3 min read
Web apps
The honest cost of webhooks and payment reconciliation
Every month a client asks us about webhooks and payment reconciliation. The short answer is: start smaller than you think.
May 20, 2025 · 3 min read
Business
9 lessons we learned about one-person operations
There is a cheap way, a fast way and a good way to handle one-person operations. Here is how we pick.
May 19, 2025 · 3 min read
Digital
Short-form video for service brands and the customer's point of view
There is a cheap way, a fast way and a good way to handle short-form video for service brands. Here is how we pick.
May 18, 2025 · 3 min read
Websites
Five tools we trust for accessible colour contrast
Every month a client asks us about accessible colour contrast. The short answer is: start smaller than you think.
May 17, 2025 · 3 min read
Compare
Cheap hosting resellers for people who hate jargon
Most of the advice on cheap hosting resellers is written for companies with a marketing department. This one is written for the rest of us.
May 16, 2025 · 3 min read
Web apps
Common mistakes with search that finds the right thing
We keep answering the same questions about search that finds the right thing, so we wrote the long version down once.
May 15, 2025 · 3 min read
Travel
Fixing airport wifi survival when it goes wrong
There is a cheap way, a fast way and a good way to handle airport wifi survival. Here is how we pick.
May 14, 2025 · 3 min read
Mobile apps
App store screenshots that sell without hiring a big team
App store screenshots that sell sounds like a big project until you break it into the three decisions that actually matter.
May 13, 2025 · 3 min read
Websites
One-page websites for small studios: myths and reality
One-page websites for small studios sounds like a big project until you break it into the three decisions that actually matter.
May 12, 2025 · 3 min read
Compare
Hiring an agency versus a studio, explained for non-technical owners
There is a cheap way, a fast way and a good way to handle hiring an agency versus a studio. Here is how we pick.
May 11, 2025 · 3 min read
Web apps
Client portals in real life, not in theory
There is a cheap way, a fast way and a good way to handle client portals. Here is how we pick.
May 10, 2025 · 3 min read
Travel
Road trips and playlists: our field notes
Road trips and playlists sounds like a big project until you break it into the three decisions that actually matter.
May 9, 2025 · 3 min read
Mobile apps
From idea to launch with app icons that stand out
There is a cheap way, a fast way and a good way to handle app icons that stand out. Here is how we pick.
May 8, 2025 · 3 min read
Life & culture
Before and after: side projects that stay fun
Every month a client asks us about side projects that stay fun. The short answer is: start smaller than you think.
May 7, 2025 · 3 min read
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